Samantha also contributes to strategic conservation planning by developing conceptual models and theories of change, and by designing monitoring programs to assess the effectiveness of conservation activities. She provides training workshops on wildlife survey methods and the design of monitoring programs most recently in conjunction with the SMART Ecological Records software. She develops analytical and decision-support software applications as part of her work, such as the Landscape Species Selection software used in the selection of conservation targets. She is a member of the Committee of Scientific Advisors on Marine Mammals with the Marine Mammal Commission. Occasionally, she has the pleasure of participating in field work, most often in cetacean or other marine surveys.